GTM Tech Stack
GTMUpdated Oct 26, 2026

Best Cognism alternatives · Apollo for a public price; FullEnrich and AI Ark for pay per find

Apollo is the pick for a team that wants a public price per seat, where a seat is one user login, with no five seat floor. FullEnrich and AI Ark are the picks for a team that would rather pay only when a contact is found than fill seats up front.

Notes from GTM teamsWritten by people who run outboundWe use the tools we recommend.

our pick for you

Apollo is the pick for a small team that wants a public price instead of a Cognism quote. Basic is $49 a seat a month, billed yearly, or $65 a seat a month, billed monthly. Professional is $79 a seat a month, billed yearly, or $99 a seat a month, billed monthly, for 48,000 credits a seat a year. A credit is a unit you spend per contact found, and one credit reveals one verified email. FullEnrich charges per find instead of per seat. Pro is $55 a month, billed monthly, for 1,000 credits. A work email costs 1 credit, and a mobile costs 10 credits. A miss costs 0 credits. AI Ark’s Usage-Based plan is $49 a month, billed monthly, for 5,000 credits, or $470 a year, billed yearly, for 60,000 credits. It also has a free plan of 100 credits a month with no card. Lusha’s Starter plan is $49.90 a month, billed monthly, or $449.10 a year, billed yearly, for 400 credits and 1 seat. That is well under Cognism’s five seat floor. Cognism itself stays quote only. Standard and Pro each include five seats. Pro is built for UK and EU mobile dialing, with a premium mobile filter and on-demand mobile verification, a check that confirms a number right before a rep dials it.

  • Apollo Basic is $49 a seat a month, billed yearly, or $65 a seat a month, billed monthly.
  • Apollo Professional is $79 a seat a month, billed yearly, or $99 a seat a month, billed monthly, for 48,000 credits a seat a year.
  • FullEnrich Pro is $55 a month, billed monthly, for 1,000 credits; a work email costs 1 credit and a mobile costs 10 credits.
  • AI Ark’s Usage-Based plan is $49 a month, billed monthly, for 5,000 credits, or $470 a year, billed yearly, for 60,000 credits.
  • Lusha Starter is $49.90 a month, billed monthly, or $449.10 a year, billed yearly, for 400 credits a month and 1 seat.
  • Cognism’s Standard and Pro packages are quote only, and both include five seats.
  1. #1
    Apollotop pick

    Best for: A team that wants a public, per seat price with no five seat floor.

    Basic from $49 a seat a…List build
    • A free plan with 900 credits a seat a year to try before you buy.
    • Finding and enriching live in one login. Sending does too.
  2. #2

    Best for: A team that wants to pay only when an email or mobile is actually found, with no seats to fill.

    Free trial: 50 credits.Enrichment
    • A miss costs 0 credits, so a failed look up does not burn budget.
    • No seat floor. One login can run the whole list.
  3. #4

    Best for: A team that wants a cheap first pass on a list before paying for a bigger tool.

    Free: 100 credits a month.List build
    • The free plan needs no card and refills every month.
    • Credits split finding and verifying, so a found but unverified email costs less than a full reveal.
ToolPrice bandBest forDealbreaker
#1 ApolloBasic from $49 a seat a…A team that wants a public, per seat price with no five seat floor.The phone reveal credit cost is not published, so budget on email credits and test phone…
#2 FullEnrichFree trial: 50 credits.A team that wants to pay only when an email or mobile is actually found, with no seats to fill.A mobile costs 10 times a work email in credits, so gate mobile look ups to contacts…
#4 AI ARKFree: 100 credits a month.A team that wants a cheap first pass on a list before paying for a bigger tool.Credits do not carry over between months on the paid plan.
MethodHow we scored these tools▾

Prices come from each company’s published plans, and each number carries its billing period in the same sentence. Cognism publishes no price for Standard or Pro; the five seat floor on both comes from the same listing. The math compares two seats on Apollo against Cognism’s five seat floor.

buy if

  • A Cognism quote came back covering only Standard or Pro, both built around a five seat floor.
  • Your team has two or three reps, well under Cognism’s five seat floor. A public price counts more than a UK or EU mobile filter.
  • You want to pay for a contact once it is found. You do not want to pay for seats bought up front.

skip if

  • Skip a move if your team already fills five seats and dials UK and EU mobiles. Cognism built its database around that market, and Pro adds a premium mobile filter and on-demand mobile verification.
  • Skip a move if intent data is already part of the workflow. None of these four picks list anything similar.

The short answer

Apollo is the pick for a public, per seat price with no five seat floor. Basic is $49 a seat a month, billed yearly.

FullEnrich and AI Ark are the picks for paying per contact found instead of per seat. FullEnrich Pro is $55 a month, billed monthly, for 1,000 credits.

Lusha is the pick for a named plan under five seats if a database with a Chrome extension fits better than a credit based finder.

Stay with a Cognism quote if your team already fills five seats and dials UK and EU mobiles.

Why the Cognism quote covers five seats

Cognism sells two packages, Standard and Pro. Both include five seats as a floor. A team of two or three reps still pays for five logins. Pro adds a premium mobile filter, on-demand mobile verification, a check that confirms a mobile number right before a rep dials it, and intent data, signals that show a company is researching a purchase. Neither package lists a public price; every quote is custom to the buyer.

The math behind a smaller team

The math: two reps on Apollo Professional, billed yearly, at $79 a seat a month: 2 × $79 = $158 a month for both seats, with 48,000 credits a seat a year included. That is a public number a team of two can plan against, next to a Cognism quote that starts at a five seat floor.

Where Cognism still wins

Cognism built its database around UK and EU mobiles, and Pro adds a premium mobile filter plus on-demand mobile verification. A team of five or more reps that dials those mobiles daily is the use case Cognism is built for. None of the four picks list a public UK or EU mobile match rate to compare against it. Test that strength on your own list before any move.

“Apollo goes first... because it’s the cheapest per-credit... easy 60% before you spend real money on the hard 40%.”

What is the best Cognism alternative?▾

Apollo, if a public price counts more than a UK or EU mobile filter. Basic is $49 a seat a month, billed yearly.

Does Cognism publish its price?▾

No. Standard and Pro are quote only, and both include five seats.

Is there an alternative with fewer than five seats?▾

Yes. Lusha’s Starter plan covers 1 seat at $49.90 a month, billed monthly.

How does FullEnrich charge for a mobile number?▾

10 credits for a found mobile, on the $55 a month, billed monthly, Pro plan for 1,000 credits. A miss costs 0 credits.

Does AI Ark have a free plan?▾

Yes. Free gives 100 credits a month, with no card, next to the paid Usage-Based plan at $49 a month, billed monthly, for 5,000 credits.

5 references▾

what to do next

Write down the seat count your team needs. If it is under five, start on Apollo and skip the Cognism floor. Try Apollo