Enrichment · Sequencers
Lookalike source then Clay cheap-first cascade
Agency / GTM eng building lookalike TAM then multi-provider email find with stop-on-first-valid; wants Clay as orchestrator not data reseller Reachly production workflow 28 Apr 2026: lead source = AI Ark + Sales Nav; enrichment = Icypeas then Prospeo then LeadMagic then BetterContact + dual verification.
Best for: Agency / GTM eng building lookalike TAM then multi-provider email find with stop-on-first-valid; wants Clay as orchestrator not data reseller
Skip if: Solo SDR who only needs one Chrome reveal; teams that refuse Clay learning curve; phone-only EU motions (swap cascade for FullEnrich/Cognism)