Best ZoomInfo alternatives · Apollo first, then AI Ark and FullEnrich
Pick Apollo if you want one login that finds contacts, sends sequences, sets of emails that go out over days, and dials phone numbers. Basic is $49 per seat a month billed yearly for 30,000 credits a year, or $65 per seat a month billed monthly for 2,500 credits a month.
our pick for you
Our pick
Pick Apollo if you want one login for contact search and sequences. A sequence is a set of emails that go out over days. Apollo also has a dialer, a tool that places calls from inside the app. Basic is $49 per seat a month billed yearly for 30,000 credits a year, or $65 per seat a month billed monthly for 2,500 credits a month. Professional is $79 per seat a month billed yearly, or $99 per seat a month billed monthly. Organization is $119 per seat a month billed yearly, with a minimum of 3 seats. Credits do not roll over. Pick AI Ark if you want a low-cost way to build a list. Free gives 100 credits a month. Paid plans start at $49 a month billed monthly for 5,000 credits, or $470 a year billed yearly for 60,000 credits. A found email costs 1 credit in a person export, and a mobile number costs 5 credits. Pick FullEnrich if you already have a list and need mobiles and emails filled in through a waterfall. A waterfall tries several data providers in order until one finds a match. Pro is $55 a month billed monthly for 1,000 credits, and a mobile number costs 10 credits. ZoomInfo sells by quote only and publishes no price. Vendr, a software buying service, reports a median of $33,500 a year across 1,578 ZoomInfo purchases.
- Apollo Basic is $49 per seat a month billed yearly for 30,000 credits a year, or $65 per seat a month billed monthly for 2,500 credits a month.
- Apollo Professional is $79 per seat a month billed yearly, or $99 per seat a month billed monthly.
- Apollo Organization is $119 per seat a month billed yearly, with a minimum of 3 seats.
- AI Ark Free gives 100 credits a month; paid plans start at $49 a month billed monthly for 5,000 credits, or $470 a year billed yearly for 60,000 credits.
- FullEnrich Pro is $55 a month billed monthly for 1,000 credits; a mobile number costs 10 credits.
- ZoomInfo sells by quote only. Vendr reports a median of $33,500 a year across 1,578 purchases.
Ranked picks
- #1
Apollotop pickBest for: Teams that want one login to find contacts and send sequences, with a dialer built in.
- One login covers contact search and sequences. A dialer is built in too, so a team skips a second tool on day one.
- Basic billed yearly is $49 per seat a month for 30,000 credits a year.
- Ten seats on Professional billed yearly come to $9,480 a year, under the $33,500 a year Vendr median for ZoomInfo.
- #2
Best for: Agencies and sales teams that need a cheap bulk list, lookalike company search and verified email exports before they pay for a managed waterfall.
- A free plan gives 100 credits a month to test a list before paying.
- Paid plans start at $49 a month billed monthly for 5,000 credits.
- A found email costs 1 credit in a person export, and a miss costs 0.5.
- #3
Best for: Teams that want a waterfall run for them, so they do not set up a login at each finder. It also fits mobiles that are hard to find and a last step after cheaper finders miss.
- One call tries several data providers in order, instead of logging into each one.
- Pro is $55 a month billed monthly for 1,000 credits.
- A work email costs just 1 credit, so a list short on emails costs little to finish.
Compare
| Tool | Price band | Best for | Dealbreaker |
|---|---|---|---|
| #1 Apollo | Basic from $49 a seat a… | Teams that want one login to find contacts and send sequences, with a dialer built in. | Apollo is not built to run several finders in one call; add a waterfall tool such as… |
| #2 AI ARK | Free: 100 credits a month. | Agencies and sales teams that need a cheap bulk list, lookalike company search and verified email exports before they pay for a managed waterfall. | AI Ark does not send sequences or dial numbers; pair it with a sender if that is needed. |
| #3 FullEnrich | Free trial: 50 credits. | Teams that want a waterfall run for them, so they do not set up a login at each finder. It also fits mobiles that are hard to find and a last step after cheaper finders miss. | FullEnrich fills in a list; it does not build one from zero, so pair it with AI Ark or… |
MethodHow we scored these tools▾
Prices come from each tool’s own published plans, dated in the sources list below. Apollo and AI Ark publish their plans and credit costs. So does FullEnrich. ZoomInfo publishes no price. The ZoomInfo number above comes from Vendr, a software buying service that reports a median price paid across 1,578 purchases. The math section compares 10 seats of Apollo Professional against that Vendr median.
Who it's for
buy if
- You got a ZoomInfo quote and want a public price to compare it against.
- You are picking a first tool to find and reach contacts.
- You want to see what a Vendr median price looks like next to a named plan.
skip if
- Skip a move if you already run a waterfall across several finders and a new login would only add cost.
- Skip a move if your list is still small enough for a free plan; test free credits first.
The short answer
Pick Apollo if you want contact search and sequences under one login. A dialer comes built in too. Basic is $49 per seat a month billed yearly for 30,000 credits a year.
Pick AI Ark if you want a low-cost way to build a list. Paid plans start at $49 a month billed monthly for 5,000 credits.
Pick FullEnrich if your list already exists and you need mobiles and emails filled in. Pro is $55 a month billed monthly for 1,000 credits.
ZoomInfo sells by quote only. Vendr reports a median of $33,500 a year across 1,578 purchases.
What 10 seats of Apollo cost against the ZoomInfo quote
The math: 10 seats of Apollo Professional billed yearly cost 10 × $79 × 12 = $9,480 a year.
Vendr, a software buying service, reports a median price of $33,500 a year across 1,578 ZoomInfo purchases.
$9,480 a year for 10 seats of Apollo Professional sits well under that $33,500 median.
Why ZoomInfo has no public price
ZoomInfo does not publish a price list, so a number only comes after a call with sales, a quote.
Vendr, a software buying service that tracks what companies actually pay, reports a median price of $33,500 a year across 1,578 ZoomInfo purchases.
Use that median as a comparison point if you already have a ZoomInfo quote and want to see where it sits against a typical price.
How credits work on each tool
A credit is a unit you spend each time you look up a contact. Apollo’s Basic plan gives 30,000 credits a year, and credits do not roll over, so unused credits are gone at the next cycle.
AI Ark charges 1 credit for a found email in a person export, half for the person and half for the email, and 5 credits for a mobile number.
FullEnrich charges 1 credit for a work email, 3 credits for a personal email and 10 credits for a mobile number through its waterfall, a process that tries several data providers in order until one finds a match.
What users say
“Apollo goes first... because it’s the cheapest per-credit... easy 60% before you spend real money on the hard 40%.”
“The lead source layer is upstream of Clay. AI Ark handles top-of-funnel prospecting because its lookalike company discovery surfaces accounts that match the profile of a client’s best-converting customers...”
Common questions
What is the best ZoomInfo alternative?▾
Apollo, if you want contact search and sequences under one login. A dialer is built in too. Basic is $49 per seat a month billed yearly.
How much does ZoomInfo cost?▾
ZoomInfo publishes no price. Vendr, a software buying service, reports a median of $33,500 a year across 1,578 purchases.
Is there a free ZoomInfo alternative?▾
AI Ark has a free plan with 100 credits a month, at $0.
What does a credit buy on AI Ark and FullEnrich?▾
On AI Ark, a found email costs 1 credit in a person export, and a mobile number costs 5 credits. On FullEnrich, a work email costs 1 credit, a personal email costs 3 credits and a mobile number costs 10 credits.
How much would 10 seats of Apollo cost against a ZoomInfo quote?▾
Ten seats of Apollo Professional billed yearly cost $9,480 a year, against the $33,500 a year Vendr median for ZoomInfo.
what to do next
What to do next
Write down your seat count, and decide whether you need sending and calling or a list builder alone. If one login for contacts and sequences, with a dialer, is the goal, price Apollo Basic against your ZoomInfo quote. Try Apollo
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