GTM Tech Stack

October 13, 2026

Instantly lead finder · cheap per email, with a second meter

Instantly's lead finder costs about $0.047 per work email on Credits Growth. It is a second bill, and the people limit on your plan can fill on day 1.

The short answer

Instantly's lead finder is a good deal for work emails if you already send with Instantly. Budget it as a second subscription. Use FullEnrich for mobile numbers.

The lead finder is called SuperSearch. It is Instantly's built-in database of 450M+ business contacts, per Instantly's lead finder page.

What one work email costs

You pay for SuperSearch with credits. A credit is the unit Instantly charges for extra jobs like finding leads and writing AI replies.

A verified work email costs about 1.5 credits on average. It is 1 credit when Instantly finds the email itself, and 2 or more when it comes from another data source, per Instantly's plan notes.

Credits are a separate subscription from the plan you send with.

| Credits plan | Price a month | Credits | Work emails (math) | Per email (math) | | --- | ---: | ---: | ---: | ---: | | Nano | $9 | 150 | about 100 | about $0.09 | | Growth | $47 | 1,500 | about 1,000 | about $0.047 | | Supersonic | $97 | 5,000 | about 3,333 | about $0.029 |

The math: $47 ÷ 1,000 emails = about $0.047 each. $97 ÷ 3,333 = about $0.029 each.

Handsketch of three steps going down, labelled $0.09, $0.047 and $0.029 per work email
The price per email drops as you buy more.

So the price per email falls about 40% from Growth to Supersonic. Buy the bigger plan only if you will email that many new people.

Credits expire after 2 months

On a monthly plan, unused credits expire 2 months after you buy them. On a yearly plan, they last 1 year, per Instantly's pricing.

Buy credits for the people you will email soon.

Handsketch of a menu card listing search row 0.5, work email 1.5, AI reply 5, and phone with a circled question mark
What each job costs in credits.

The people limit can fill on day 1

Your sending plan has its own limit. An uploaded contact is one person you have added to a campaign.

Instantly's Outreach Growth plan holds up to 1,000 uploaded contacts. Hypergrowth holds up to 25,000, per Instantly's pricing.

So a founder can buy Credits Growth, find 1,000 emails in an afternoon, upload them, and fill the Growth plan the same day.

Take a solo founder who adds 1,000 new people a month. Prices are from October 13, 2026.

The math for month 1: Credits Growth $47 + Outreach Growth $47 = $94.

If that founder adds more than 1,000 people, the sending plan moves up. The math: Credits Growth $47 + Outreach Hypergrowth $97 = $144 a month.

Handsketch of 1,000 emails pouring into a jar labelled up to 1,000 people, overflowing, with day 1 written beside it
1,000 emails fill the jar on day 1.

Phone numbers go to FullEnrich

Instantly lists phone lookups where available, but publishes no credit price for them, per Instantly's plan notes. Do not budget phones from Instantly.

FullEnrich finds mobile numbers and charges only when it finds one. A mobile costs 10 credits. The math: 1,000 credits cost $55 a month, so each found mobile costs 10 × $0.055 = $0.55, per FullEnrich's pricing.

If FullEnrich misses a number, BetterContact is a second place to check.

When a bundled tool is simpler

Saleshandy Starter is $41 a month. It includes 1,500 lead finder credits at 1 credit per verified email, and no limit on stored prospects, per Saleshandy's pricing.

A solo founder who wants data and sending in one bill may find that simpler.

What to do this week

Count the new people you will email each month. Buy credits for that number, and a sending plan that holds that many uploaded contacts.

  • If you already send with Instantly, use Instantly Credits Growth at $47 for about 1,000 work emails.
  • If you will add more than 1,000 people, pair it with Hypergrowth at $97.
  • If you need mobile numbers, use FullEnrich, and check misses with BetterContact.

Start Instantly's trial, which includes 100 free credits.

Try Instantly · Try FullEnrich

Next · Instantly pricing explains the sending plans in detail · FullEnrich pricing shows what mobiles cost.