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FullEnrich vs Apollo · fill gaps on a list, or find people and send sequences

Notes from GTM teamsWritten by people who run outboundWe use the tools we recommend.Updated Oct 26, 2026

The short answer

Pick FullEnrich if you already have a list of names and companies. It fills in mobile numbers, also called cell phone numbers, and emails. FullEnrich runs a waterfall, a system that tries more than 20 data providers in order until one finds a match. Pro costs $55 a month billed monthly for 1,000 credits, the units you spend per contact found. Pick Apollo if you need to find the people first and send sequences, sets of emails that go out over days, from one login. Apollo is priced per seat, one user login. Basic starts at $49 per seat a month billed yearly.

our pick

Our pick

FullEnrich wins when you already built a list and need the gaps filled. Its waterfall runs across more than 20 providers, so you do not log into each one. Apollo wins when you still need to find the people and then send sequences. One seat price covers both list building and sending.

What each tool does

FullEnrich

FeaturedEnrichment

FullEnrich does enrichment: it fills in missing emails and mobile numbers for leads, the people on your list. It uses a waterfall, which tries 20+ finders in order until one finds a match, per FullEnrich’s homepage, checked October 20, 2026. FullEnrich runs it for you, and you pay only when an email or mobile is found and checked.

Go to the website

Apollo

List build

Apollo finds people and lets you pay credits to see an email or phone number. You can also send email from the same login. Use another tool for the contacts Apollo can’t find.

Go to the website

How the two tools compare

	FullEnrich	Apollo
How you pay	You pay with credits. Pro costs $55 a month billed monthly for 1,000 credits.	You pay per seat. Basic costs $49 per seat a month billed yearly, with 30,000 credits a year, or $65 per seat a month billed monthly, with 2,500 credits a month. Professional costs $79 per seat a month billed yearly, or $99 per seat a month billed monthly. Organization costs $119 per seat a month billed yearly, with a minimum of 3 seats.
Credit cost	A mobile number, a cell phone number, costs 10 credits. A work email costs 1 credit. A personal email costs 3 credits.	Apollo spends credits to reveal an email or a phone number. Check Apollo’s phone credit cost in your account before you budget for mobiles.
Credit rules	Credits are bought per month on Pro: $55 a month billed monthly for 1,000 credits.	Apollo credits do not carry over when the month or year ends.
What it is for	FullEnrich fills in mobile numbers and emails for the people already on your list. Its waterfall tries more than 20 data providers in order until one finds a match.	Apollo finds people who match your target customer and lets you send sequences, sets of emails that go out over days, from the same login.

How to pick one if you only have 10 seconds

The math: 100 mobile numbers need 100 × 10 = 1,000 credits, the full Pro month at $55 a month billed monthly.
A work email costs 1 credit and a personal email costs 3 credits on FullEnrich, so the cost of a mixed list turns on what each contact needs.
Apollo credits do not roll over, so unused credits are lost at the end of the month or year.
Apollo Organization needs a minimum of 3 seats at $119 per seat a month billed yearly.

Who should buy each one

Pick FullEnrich if

You already have a list of names and companies and need mobile numbers and emails filled in.
You want a waterfall run for you, one that tries more than 20 data providers in order, so you do not log into each one yourself.
You pay per contact type: 10 credits for a mobile number, 1 credit for a work email or 3 credits for a personal email.

Pick Apollo if

You need to find people first, then fill gaps on the list.
You want to send sequences, sets of emails that go out over days, from the same login you use to find contacts.
You want one seat price with credits bundled in. Basic starts at $49 per seat a month billed yearly.

What users say

“Apollo goes first... because it’s the cheapest per-credit... easy 60% before you spend real money on the hard 40%.”

“C tier... Apollo... only for listbuilding”

Common questions

Is FullEnrich cheaper than Apollo for filling in mobile numbers?▾

For filling gaps on a list you already have, FullEnrich charges 10 credits for a mobile number, and Pro costs $55 a month billed monthly for 1,000 credits. Apollo bundles credits into a seat price, so check its phone credit cost in your account before you compare.

Does Apollo roll over unused credits?▾

No. Apollo credits do not carry over when the month or year ends.

What is a waterfall?▾

A waterfall is a system that tries several data providers in order until one finds a match. FullEnrich runs a waterfall for you.

How much does Apollo cost per seat?▾

Basic costs $49 per seat a month billed yearly, with 30,000 credits a year, or $65 per seat a month billed monthly, with 2,500 credits a month. Professional costs $79 per seat a month billed yearly or $99 per seat a month billed monthly. Organization costs $119 per seat a month billed yearly, with a minimum of 3 seats.

what to do next

What to do next

Pull up your list and count the contacts missing a mobile number or an email. At 10 credits a mobile, one Pro month of 1,000 credits covers 100 mobiles. Prices are from FullEnrich pricing, October 26, 2026 and Apollo pricing, October 26, 2026. Try FullEnrich