GTM Tech Stack

October 26, 2026

Clearbit pricing · the price is now a HubSpot seat, and enrichment uses no credits

Clearbit has no price of its own anymore. Its data runs inside HubSpot, where enrichment uses no HubSpot Credits. A Starter seat is $10 a month billed monthly. It adds no mobile numbers, so price those on their own.

Clearbit was a B2B data company that HubSpot bought. Today its data reaches you through HubSpot enrichment, a feature that fills in missing facts on the contacts and companies already in your CRM, the database that holds your customers and leads.

Notebook page with a blue box marked Clearbit slid inside a bigger orange box marked HubSpot, a tag on the outer box that says $10 a seat, billed monthly, and a tag on the inner box that says 0 credits
Clearbit now ships inside a HubSpot seat.

The short answer

Pick HubSpot’s own enrichment if you already pay for a HubSpot seat. As of October 26, 2026, data enrichment uses no HubSpot Credits on Starter, Professional or Enterprise.

Pick FullEnrich if you need mobile numbers. HubSpot enrichment adds no mobile numbers. FullEnrich is pay-per-find, which means it charges only when it finds the number. A mobile costs 10 credits.

Pick BetterContact if you want to pay only for numbers scored likely to connect. BetterContact Pro is $49 a month billed monthly for 1,000 credits. A mobile costs 10 credits.

Pick AI Ark if you also build lead lists. Its plan is $49 a month billed monthly for 5,000 credits, or $470 a year billed yearly. A mobile costs 5 credits.

Where Clearbit went

HubSpot’s Clearbit page says HubSpot acquired Clearbit. It promises “100+ B2B data points” and shows no price of its own.

So the question “what does Clearbit cost?” now has a HubSpot answer. You pay for a HubSpot seat, and enrichment comes with it. For records you already have in HubSpot, that makes HubSpot’s own enrichment the cheapest route, at zero credits.

Sketch of the Clearbit logo with a hand-drawn arrow into a HubSpot sprocket, labelled now a feature inside HubSpot
Clearbit moved from a product to a feature.

What enrichment costs inside HubSpot

HubSpot Credits are the units HubSpot spends on its AI and data features. HubSpot’s help center, updated July 10, 2026, says: “Data enrichment does not consume HubSpot Credits.”

A Core Seat is HubSpot’s paid user seat. As of October 26, 2026, Smart CRM Starter is $10 a seat a month billed monthly, or $7 billed yearly. Professional is $50 a seat a month billed monthly, or $45 billed yearly. Enterprise is $75 a seat a month, and you buy it through HubSpot’s sales team.

Each plan includes credits every month: 500 on Starter, 3,000 on Professional and 5,000 on Enterprise. Extra credits cost $0.010 each.

Enrichment needs a starting point. For a contact, HubSpot uses first name, last name and work email. For a company, it uses the web domain, then adds firmographics, the company facts such as size and industry.

Where HubSpot credits still get spent

Enrichment is free of credits. Two features next to it spend credits.

Smart properties, the record fields HubSpot’s AI fills in, spend credits. Buyer intent, HubSpot’s signal that a company is researching a purchase, spends credits too.

As of October 26, 2026, unused HubSpot Credits don’t roll over. Extra credits bought on or after September 16, 2026 default to pay as you go. Pay as you go means HubSpot bills you for each extra credit you use.

So turn on intent with care. A team on Starter has 500 credits a month, and every extra credit lands on the next bill at $0.010.

Sketch of two gas pumps, one labelled enrichment with its dial stuck at 0 credits, one labelled smart properties and intent with its dial spinning
Enrichment is free of credits. Its neighbors bill by the credit.

What HubSpot enrichment leaves blank

As of October 26, 2026, HubSpot enrichment adds no phone number and no mobile number to contacts.

HubSpot enrichment also starts from a name and a work email you already have. It fills in records in your CRM. Finding a mobile number for a person outside your CRM is a separate job, and it needs a separate tool.

Sketch of two funnels side by side, the left one labelled fill what you have with HubSpot records going in, the right one labelled find what you don’t with a phone icon coming out
HubSpot fills records you have. A mobile tool finds what you don’t.

What 100 mobile numbers cost three ways

FullEnrich charges 10 credits for a mobile and 1 credit for a work email. FullEnrich Pro is $55 a month billed monthly for 1,000 credits, or $49 a month billed yearly. FullEnrich charges only for data it finds.

BetterContact Pro is $49 a month billed monthly for 1,000 credits. A mobile costs 10 credits, and BetterContact charges only for numbers it scores likely to connect.

AI Ark is $49 a month billed monthly for 5,000 credits, or $470 a year billed yearly. A verified mobile costs 5 credits.

The math: on October 26, 2026 prices, 100 mobile numbers cost:

  • FullEnrich Pro: 100 × 10 = 1,000 credits, $55 a month billed monthly.
  • BetterContact Pro: 100 × 10 = 1,000 credits, $49 a month billed monthly.
  • AI Ark: $49 a month billed monthly. Its 5,000 credits a month cover 100 mobiles with room to spare.

Billed monthly, FullEnrich costs $6 a month more than the other two for 100 mobiles. Its unused credits roll over for 3 months on monthly billing and 12 months on yearly billing.

Sketch of three price tags on a string, FullEnrich $55, BetterContact $49 and AI Ark $49 with a sticky note that says 100 mobiles each
100 mobiles, three tools, October 26, 2026 prices.

What to do this week

Turn on enrichment in HubSpot for the contacts and companies you already have. It uses no credits.

Then export 20 contacts with no mobile number. Run 5 of them through FullEnrich on its 50 free credits, enough for 5 mobiles. Run the same 5 through BetterContact and AI Ark, and keep the tool whose numbers connect when you call.

Try FullEnrich

Next · FullEnrich pricing prices every FullEnrich plan · FullEnrich vs BetterContact compares two pay-per-find tools · FullEnrich vs AI Ark compares FullEnrich with a cheaper credit · Mobile enrichment tools ranks the wider field.

Sources · HubSpot data enrichment guide, updated July 10, 2026 · HubSpot enriched properties list, read October 26, 2026 · HubSpot product price list and HubSpot credits and billing, both checked October 26, 2026 · Clearbit by HubSpot, checked October 26, 2026 · FullEnrich pricing, BetterContact pricing and AI Ark pricing, all checked October 26, 2026.