October 21, 2026
RB2B pricing · the email starts on the $149 plan
RB2B is free for company names. Starter is $79 a month for LinkedIn profiles. Business email addresses start on Pro, from $149 a month.
RB2B tells you who visited your website. It costs $0 a month to see company names, $79 a month to see people’s LinkedIn profiles, and from $149 a month to get their business email addresses.
The short answer
Pick RB2B Free if you only want to see which companies visit your site. It costs $0.
Pick RB2B Starter, at $79 a month, if you want a visitor’s LinkedIn profile in Slack and you plan to message them on LinkedIn.
Pick RB2B Pro, from $149 a month, if you want visitors’ email addresses and already have a tool that sends email.
Pick Instantly, at $85 a month billed monthly, if you want to name visitors and email them on one plan. Test it on your own site, because no price tells you the share of your visitors a tool will name.
What you pay for with RB2B
A pixel is a small piece of code that notes each visit. RB2B asks you to add one to your site.
A resolution is a visitor RB2B matches to a real person or company. Every plan gives you a set number of resolutions a month.
Company-level means RB2B tells you the company. Person-level means it tells you the person.
What each RB2B plan costs
RB2B lists monthly prices only. Integrations are links that send your visitor data into your other tools. Premium Resolution is RB2B’s name for the matching method on Pro+, and RB2B says it names more visitors than Pro.
| Plan | Price | Resolutions a month | What you get |
|---|---|---|---|
| Free | $0 a month | 150 | Company names in Slack. No people and no email addresses. |
| Starter | $79 a month | 300 | LinkedIn profile links in Slack or Microsoft Teams. No email addresses. |
| Pro | From $149 a month | 600, 1,250 or 2,500 | Business email addresses and all integrations |
| Pro+ | From $199 a month | Up to 2,500,000 | Business email addresses, all integrations and Premium Resolution |
You can try Pro free for 7 days. On Pro and Pro+, each extra website costs $99 a month, up to 5 extra sites.
Starter gives you a LinkedIn profile, and Pro gives you the email
Starter’s person-level match is a link to the visitor’s LinkedIn profile. Starter sends no email addresses.
Pro is the first RB2B plan with business email addresses. If you want to email your visitors, start your math at Pro.
What overage does to the bill
Overage is what you pay for each resolution past your plan’s monthly number. On Starter it is 45 cents per resolution. On Pro and Pro+ it is 25 cents.
The math: on October 21, 2026 prices, 500 people a month on Starter costs $79 + (500 minus 300) × $0.45 = $79 + $90 = $169 a month, with no email addresses. Pro’s first tier covers 600 people for $149 a month, with email addresses.
At 456 people a month, Starter costs $79 + 156 × $0.45 = $149.20. Past that point, Starter costs more than Pro’s first tier.
A small site gets few names
Few visitors means few names. An X user, @mattceras, posted on February 25, 2026: “Lol it’s always fun when they want to use rb2b and get like 100 site visitors per month”.
Check your monthly visitors before you pick a plan. If you get under 150 a month and only want company names, the Free plan may be all you need.
Both tools name people only in the US
RB2B says person-level matches cover US visitors only. For visitors from other countries, you get the company at best.
Instantly has the same limit. Its Website Visitors guide says the feature works for US traffic only.
The Instantly route finds the person and emails them on one plan
Cold email means email to people who don’t know you yet. Instantly is a sequencer, the tool that sends your cold email steps over several days.
A credit is the unit Instantly spends on jobs like naming a visitor. A resolved profile is a visitor Instantly matches to a business email, a LinkedIn profile or both. Instantly’s credit guide says its Website Visitors tool spends 3 credits for each resolved profile.
Instantly charges nothing when it finds neither, and matches that find only the company are free, per its Website Visitors guide.
Instantly Starter is $85 a month billed monthly, or $76.50 a month billed yearly. It includes 1,500 credits and 5,000 sends a month.
The math: on October 21, 2026 prices, 500 people × 3 credits = 1,500 credits, which is all of Starter’s monthly credits at $85 a month billed monthly. The campaign that emails those 500 people runs on the same plan. Credits you spend on other jobs, like finding leads, lower the count.
RB2B Pro gives you the email addresses. You need a second tool to send to them.
A match rate is the share of your visitors a tool can name. Instantly doesn’t publish one. The only way to compare the two is to run both on your own site for the same week.
What to do this week
Count last month’s visitors. If you only want company names, install RB2B Free.
If you want to email your visitors, start the 7-day RB2B Pro trial and Instantly’s free 14-day trial in the same week. Instantly’s setup guide asks you to update your privacy policy and add a cookie banner before you install its pixel. Count the people each tool names, and keep the one that names more for the price.
Next · Website visitor identification tools compares RB2B, Instantly, Leadfeeder and others · AI SDR tools prices an AI agent that emails the people you find.