GTM Tech Stack

Firecrawl vs Browse AI · code scraping, no-code robots

Notes from GTM teamsWritten by people who run outboundWe use the tools we recommend.

Pick Firecrawl if you write code or build an AI agent that calls an API. An API is a way for your code to ask a service for data and get back page text or JSON, a data format with named fields. Pick Browse AI if you want a no-code robot, a saved script you train by pointing and clicking, that scrapes a page and sends an alert when it changes. Firecrawl charges credits, a unit you spend per page or feature used. Hobby is $19 a month billed monthly or $16 a month billed yearly for 5,000 credits. Browse AI charges credits too. Personal is $19 a month billed yearly for 12,000 credits a year. Developers who need direct API access fit Firecrawl. Non-technical teams that want a working robot in minutes get more from Browse AI.

our pick

Firecrawl wins when developers or AI agents need page text or JSON through an API. Browse AI wins when a no-code team wants a point and click robot that sends an alert when a watched page changes.

FirecrawlBrowse AI · code scraping, no-code robots
What it isFirecrawl is an API that turns a web page into clean text or JSON for code and AI agents.Browse AI is a no-code tool: you point and click on a page to train a robot that scrapes the page and watches it for changes.
What you pay forCredits. A plain page costs 1 credit. JSON output adds 4 credits a page, so a JSON page costs 5 credits. A search that returns up to 10 results costs 2 credits.Credits too. Each plan sets a credits a year amount and a number of websites a robot can watch at once.
Free start1,000 credits on the Free plan.50 credits a month on 2 websites, on the Free plan.
Entry paid planHobby, $19 a month billed monthly or $16 a month billed yearly, for 5,000 credits.Personal, $19 a month billed yearly, for 12,000 credits a year upfront and 5 websites.
Top plan with a published priceScale, $749 a month billed monthly or $599 a month billed yearly, for 1,000,000 credits.Professional, $69 a month billed yearly, for 60,000 credits a year and 10 websites. Premium starts at $500 a month billed yearly for a managed service.
No-code or codeCode-first. There is no point and click screen. Your code sends a page address to the API and gets back text or JSON.No-code. You click the fields you want on a page once, then the robot repeats the job on a schedule.
Change alertsNo page watch built in. Firecrawl reads a page when your code calls it, and your code decides when to call it again.Built in. A robot can run on a schedule and send an alert when the page changes, like a competitor’s price.
Website or page limitNo cap on the number of sites. The limit is the credit balance on the plan.Each plan caps the number of websites a robot can watch: 2 on Free, 5 on Personal, 10 on Professional.
  • The math: 20,000 JSON pages a month need 20,000 × 5 = 100,000 Firecrawl credits, which fits the Standard plan at $83 a month billed yearly.
  • Browse AI Professional covers 60,000 credits a year for $69 a month billed yearly, enough for a robot that checks a handful of pages on a schedule.
  • Browse AI shows two different sets of monthly prices depending on the block, so this comparison uses only the yearly billed Personal and Professional prices.
  • Firecrawl has no page watch feature built in. A change alert on Firecrawl means your code calls the page again and compares the text itself.

Pick Firecrawl if

  • You write code or build an AI agent that needs clean page text or JSON.
  • You want one credit balance that covers scraping and search.
  • Your job calls an API instead of a point and click screen.

Pick Browse AI · code scraping, no-code robots if

  • You want to point and click a page instead of writing code.
  • You need a robot that watches a page on a schedule and alerts you to changes.
  • You scrape a handful of named sites instead of open crawls across a wide range of domains.
Is Browse AI cheaper than Firecrawl?▾

For a handful of watched pages, yes. Browse AI Personal is $19 a month billed yearly for 12,000 credits a year. Firecrawl Hobby is $19 a month billed monthly or $16 a month billed yearly for 5,000 credits, and it has no page watch feature.

Does Firecrawl watch a page for changes?▾

No. Firecrawl reads a page when your code calls it. A change alert on Firecrawl means your code calls the page again and compares the text.

Can Browse AI return JSON for an AI agent?▾

Browse AI returns only the fields you click when you train a robot. It does not return open JSON from any page. Firecrawl returns JSON from any page you send it, for 5 credits a page.

Why no monthly billed price for Browse AI?▾

Browse AI’s published monthly prices conflict with each other, so this comparison uses only the yearly billed Personal and Professional prices.

Which tool fits a non-technical team?▾

Browse AI. You point and click on a page to train a robot, no code required. Firecrawl needs an API call, a request your code sends to a service.

what to do next

List the pages you scrape. Mark which ones need a no-code robot with change alerts, and which ones just need page text or JSON for an AI agent. Test 10 of them on Firecrawl’s Free plan of 1,000 credits. Try Firecrawl Prices are from Firecrawl pricing and Browse AI pricing.