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Flodesk vs Kit · Kit Free sends email at $0, Flodesk Pro runs automations for less than Kit Creator

Notes from GTM teamsWritten by people who run outboundWe use the tools we recommend.

The short answer

Pick Kit to start sending at $0 on its Free plan. Pick Flodesk for automations at a lower price than Kit Creator. Flodesk and Kit both send email to a list of subscribers, people who opted in to hear from a sender. Flodesk prices by the number of active subscribers on a list. Flodesk’s Free plan costs $0 a month. It builds forms and landing pages to grow a list, but it cannot send a single email. To send mail on Flodesk, the entry plan is Lite, $19 a month billed yearly, or $25 a month billed monthly, for up to 1,000 subscribers. Lite caps at 25,000 subscribers and allows 1 workflow automation, a rule that moves or emails a subscriber on its own once it is set up. Pro costs $25 a month billed yearly, or $28 a month billed monthly, for up to 1,000 subscribers, with unlimited workflow automations. Its subscriber ceiling, the highest subscriber count a plan allows before a member must upgrade, is 255,000. Everything costs $49 a month billed yearly, or $54 a month billed monthly, for up to 1,000 subscribers, and adds checkout, sales pages, and payment plans for selling digital products. Flodesk once sold a flat-rate plan. It charged one fixed price for any subscriber count. That plan closed to new members on December 2, 2025. Anyone who joined before that date keeps it as a legacy plan, an old plan kept only for people who already had it. Everyone who joins now pays by subscriber count instead. Kit’s Free plan costs $0 a month for up to 10,000 subscribers. It sends unlimited broadcasts but has no visual automations and no automated email sequences. Kit Creator adds both for $39 a month billed monthly, or $33 a month billed yearly, for 1,000 subscribers. Kit Pro costs $79 a month billed monthly for 1,000 subscribers. Billed yearly, it costs $50 a month as a first-year promo, then the standard $66 a month billed yearly.

our pick

Our pick

Pick Kit if you are starting out: Kit’s Free plan sends unlimited broadcasts, emails sent to a whole list at once, at $0 a month for up to 10,000 subscribers. Flodesk’s Free plan cannot send a single email. Pick Flodesk if you need automations, rules that email or move a subscriber on their own, for less than Kit Creator. At 1,000 subscribers billed yearly, Flodesk Pro costs $25 a month with unlimited automations and Lite costs $19 a month with 1, against Kit Creator at $33 a month. Billed monthly, Flodesk Pro costs $28 and Lite $25, against Kit Creator at $39.

What each tool does

How the two tools compare

FlodeskKit
Free planFree costs $0 a month. It builds forms and landing pages to grow a list, but it cannot send email at all.Kit’s Free plan costs $0 a month for up to 10,000 subscribers, with unlimited broadcasts but no visual automations and no automated email sequences.
Paid entry planLite costs $19 a month billed yearly, or $25 a month billed monthly, for up to 1,000 subscribers. It caps at 25,000 subscribers and allows 1 workflow automation.Kit Creator costs $39 a month billed monthly, or $33 a month billed yearly ($390 a year), for 1,000 subscribers, and adds unlimited visual automations and sequences.
Higher plansPro costs $25 a month billed yearly, or $28 a month billed monthly, for up to 1,000 subscribers, with a subscriber ceiling of 255,000. Everything costs $49 a month billed yearly, or $54 a month billed monthly, for up to 1,000 subscribers, and adds checkout and payment plans.Kit Pro costs $79 a month billed monthly for 1,000 subscribers. Billed yearly, it costs $50 a month as a first-year promo ($593 for the first year), then the standard $66 a month billed yearly.
Old flat-rate planFlodesk’s flat-rate plan closed to new members on December 2, 2025. Members who joined before that date keep it as a legacy plan.Kit prices every plan by subscriber count. Kit has no flat-rate plan.

How to pick one if you only have 10 seconds

  • The math: Flodesk Lite billed monthly costs $25 a month for 1,000 subscribers, so 12 × $25 = $300 a year. Billed yearly it costs $19 a month for the same 1,000 subscribers, so 12 × $19 = $228 a year. The math: at 1,000 subscribers billed yearly, Flodesk Pro costs 12 × $25 = $300 a year with unlimited automations. Kit Creator costs $390 a year billed yearly. $390 minus $300 equals $90 a year saved on Flodesk. For broadcasts only, Kit Free costs $0, which saves the full 12 × $19 = $228 a year that Flodesk Lite costs billed yearly.
  • Flodesk’s Free plan builds forms and landing pages, but it cannot send a single email. Anyone who needs to send mail now needs Lite, Pro, or Everything.
  • Flodesk’s flat-rate plan closed to new members on December 2, 2025. Members who joined before that date keep it as a legacy plan.
  • Kit’s Free plan sends unlimited broadcasts at $0 a month for up to 10,000 subscribers, with no visual automations and no automated email sequences. Kit Creator adds both for $39 a month billed monthly, or $33 a month billed yearly ($390 a year), for 1,000 subscribers.

Who should buy each one

Pick Flodesk if

  • You need automations for less than Kit Creator. Pro costs $25 a month billed yearly for 1,000 subscribers with unlimited workflow automations, against Kit Creator at $33.
  • Selling digital products is part of the job. Everything costs $49 a month billed yearly for 1,000 subscribers and adds checkout, sales pages, and payment plans.
  • One automation is enough. Lite costs $19 a month billed yearly for 1,000 subscribers with 1 workflow automation.

Pick Kit if

  • You are starting out and want to send mail now at $0. Kit’s Free plan sends unlimited broadcasts to up to 10,000 subscribers.
  • A list already lives on Kit, and switching plans costs more than staying.
  • The list could grow well past 1,000 subscribers before you pay anything. Kit Free stays at $0 up to 10,000 subscribers, while Flodesk Lite at 1,000 subscribers already costs $19 a month billed yearly.

Common questions

Is Flodesk cheaper than Kit?▾

For sending only, no. Kit’s Free plan sends unlimited broadcasts at $0 a month for up to 10,000 subscribers, and Flodesk’s Free plan cannot send email. For automations, yes. At 1,000 subscribers billed yearly, Flodesk Pro costs $25 a month against Kit Creator at $33. Billed monthly, it costs $28 against $39.

Can you send emails on Flodesk’s free plan?▾

No. Flodesk’s Free plan costs $0 a month and builds forms and landing pages to grow a list, but it cannot send email at all. Email sending starts on Lite, $19 a month billed yearly for 1,000 subscribers.

How much is Flodesk Lite?▾

Lite costs $19 a month billed yearly, or $25 a month billed monthly, for up to 1,000 subscribers. It caps at 25,000 subscribers.

Does Flodesk still sell an unlimited plan?▾

Not to new members. Flodesk’s flat-rate plan closed to new members on December 2, 2025. Members who joined before that date keep it as a legacy plan.

What’s the cheapest way to start sending to 1,000 subscribers?▾

Kit’s Free plan, at $0 a month. It sends unlimited broadcasts to up to 10,000 subscribers. On Flodesk, the cheapest plan that sends is Lite, $19 a month billed yearly for 1,000 subscribers.

what to do next

What to do next

Count the subscribers on your list and decide whether you need automations. To send broadcasts now, start on Kit’s Free plan at $0 a month for up to 10,000 subscribers. For automations at 1,000 subscribers, compare Flodesk Pro at $25 a month billed yearly against Kit Creator at $33 a month billed yearly. To start free, tap Try Kit. Try Kit

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