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Kit vs MailerLite · Kit for the bigger free plan and selling, MailerLite for the lower paid price

Notes from GTM teamsWritten by people who run outboundWe use the tools we recommend.Updated Oct 27, 2026

The short answer

Pick Kit for the bigger free plan and for selling from one account. Pick MailerLite for the lower paid price. Kit and MailerLite both send email to a list of subscribers, people who sign up to get it. Kit builds around a creator who wants to sell something, a course, a template, a paid newsletter, from the same account that holds the email list. MailerLite builds around a flat, numbered price ladder tied to the number of subscribers on your list. Kit’s Free plan costs $0 a month for up to 10,000 subscribers. Kit’s Creator plan costs $39 a month billed monthly, and Pro costs $79 a month billed monthly, both for 1,000 subscribers. MailerLite’s Free plan costs $0 a month for 250 subscribers. MailerLite’s Comfort plan costs $19 a month billed monthly, and Power costs $39 a month billed monthly, both for 1,000 subscribers. Pick Kit for selling digital products or paid posts from one account. Pick MailerLite for the lower paid price at 1,000 subscribers.

our pick

Our pick

Pick Kit for the bigger free plan: Kit’s Free plan sends unlimited broadcasts at $0 a month for up to 10,000 subscribers, against 250 subscribers and 2,500 emails a month on MailerLite’s Free plan. Kit also wins the job of selling to a list: digital products, paid newsletters, and sequences, emails sent over days, from one account, with sequences starting on Creator. Pick MailerLite for the lower paid price at 1,000 subscribers: Comfort costs $19 a month billed monthly against Kit Creator at $39, and Power costs $39 a month billed monthly against Kit Pro at $79. Kit gives a 14-day free trial with no card needed on its paid plans.

What each tool does

Kit

Newsletter

Creator email platform, formerly ConvertKit, free up to 10,000 subscribers.

Go to the website

How the two tools compare

	Kit	MailerLite · Kit for the bigger free plan and selling, MailerLite for the lower paid price
Free plan	Kit’s Free plan costs $0 a month for up to 10,000 subscribers, with 1 user and unlimited broadcasts. It has no visual automations and no automated email sequences.	MailerLite’s Free plan costs $0 a month for 250 subscribers, 2,500 emails a month, and 2 seats, one user login each.
Paid entry plan	Kit’s entry paid plan is named Creator. It costs $39 a month billed monthly for 1,000 subscribers, or $33 a month billed yearly ($390 a year).	MailerLite’s Comfort plan costs $19 a month billed monthly for 1,000 subscribers, or $17.10 a month billed yearly ($205.20 a year). Comfort includes 50 automations, email steps that run without a click each time, 10 forms, 10 sites, 5 digital products, and 3 seats.
Higher plan	Kit’s higher plan is named Pro. It costs $79 a month billed monthly for 1,000 subscribers. Pro’s yearly billing is a first-year promo price of $593 for the first year (shown as $50 a month), then renews at the standard yearly rate of $66 a month billed yearly.	MailerLite’s Power plan costs $39 a month billed monthly for 1,000 subscribers, or $35.10 a month billed yearly ($421.20 a year). Power includes unlimited automations, forms, sites, digital products, and seats, plus live chat support any time of day.
Price at 5,000 subscribers	Kit’s Creator plan costs $89 a month billed monthly at 5,000 subscribers, or $75 a month billed yearly ($890 a year).	MailerLite’s Comfort plan costs $49 a month billed monthly at 5,000 subscribers, or $44.10 a month billed yearly ($529.20 a year).
Yearly and nonprofit discounts	Kit bills monthly or yearly. For Creator at 1,000 subscribers, 12 × $39 = $468 a year billed monthly, versus $390 a year billed yearly. $468 minus $390 = $78 saved a year billed yearly.	MailerLite’s yearly billing saves 10% against its monthly price. Nonprofits get a 30% discount on paid plans.

How to pick one if you only have 10 seconds

The math: MailerLite’s Power plan costs $39 a month billed monthly for 1,000 subscribers, so 12 × $39 = $468 a year billed monthly. Billed yearly, Power costs $35.10 a month, which comes to $421.20 a year billed yearly. $468 minus $421.20 = $46.80 saved a year billed yearly.
Kit’s Free plan covers up to 10,000 subscribers. Kit’s Creator plan costs $39 a month billed monthly, and Pro costs $79 a month billed monthly, both for 1,000 subscribers.
MailerLite’s Free plan stops at 250 subscribers and 2,500 emails a month. Past that limit, the Comfort or Power plan applies.
MailerLite’s nonprofit discount is 30% off paid plans. Its own FAQ says only one discount applies at a time, so a nonprofit cannot add the 10% yearly discount on top of the 30% off.

Who should buy each one

Pick Kit if

You want to sell digital products or paid posts from the same account that holds the email list.
Your list could grow past 250 subscribers before you pay anything. Kit’s Free plan stays at $0 a month up to 10,000 subscribers.
You already use Kit’s automations and sequences for selling digital products or paid posts in the same account.

Pick MailerLite · Kit for the bigger free plan and selling, MailerLite for the lower paid price if

You want automations at $0. MailerLite’s Free plan includes 3 automations for 250 subscribers, and Kit’s Free plan has none.
You want the lower paid price. Comfort costs $19 a month billed monthly for 1,000 subscribers, against Kit Creator at $39.
You run as a nonprofit and want the 30% discount on a paid plan.

Common questions

Is MailerLite cheaper than Kit?▾

Kit’s Free plan and MailerLite’s Free plan both cost $0 a month to start. MailerLite’s Free plan caps at 250 subscribers, and Kit’s Free plan covers up to 10,000 subscribers. Past the free plan, MailerLite’s Comfort plan costs $19 a month billed monthly and Power costs $39 a month billed monthly, both for 1,000 subscribers, while Kit’s Creator plan costs $39 a month billed monthly and Pro costs $79 a month billed monthly, both for 1,000 subscribers. So Kit costs less for a free list over 250 subscribers, and MailerLite costs less on each paid plan at 1,000 subscribers.

How much does MailerLite cost for 5,000 subscribers?▾

At 5,000 subscribers, MailerLite’s Comfort plan costs $49 a month billed monthly, or $44.10 a month billed yearly ($529.20 a year), and Power costs $69 a month billed monthly, or $62.10 a month billed yearly ($745.20 a year). MailerLite shows these numbers when someone drags a subscriber slider, a bar that sets the number, in its own price table.

What does Kit cost for 5,000 subscribers?▾

Kit’s Creator plan costs $89 a month billed monthly at 5,000 subscribers, or $75 a month billed yearly ($890 a year). Kit’s Pro plan costs $139 a month billed monthly at 5,000 subscribers. Pro’s yearly billing at 5,000 subscribers is a first-year promo price of $1,043 for the first year (shown as $87 a month), renewing at the standard yearly rate of $116 a month billed yearly.

Does MailerLite have a free plan?▾

Yes. MailerLite’s Free plan costs $0 a month for 250 subscribers, 2,500 emails a month, and 2 seats, one user login each.

Which is better for creators, Kit or MailerLite?▾

Kit fits a creator who wants a free plan for up to 10,000 subscribers, or who sells digital products or paid posts from the same account as the email list. MailerLite fits a creator who wants the lower paid price, Comfort at $19 a month billed monthly for 1,000 subscribers.

what to do next

What to do next

Count the subscribers on the list. For a free start under 10,000 subscribers, or for selling digital products from the list, start on Kit’s Free plan at $0 a month; Creator and Pro cost $39 and $79 a month billed monthly for 1,000 subscribers. If the lowest paid price decides it, MailerLite’s Comfort plan costs $19 a month billed monthly for 1,000 subscribers. To start free, tap Try Kit. Prices are from MailerLite pricing, October 27, 2026. Try Kit