Apollo Chrome extension · what it does, and what a reveal costs in credits

The short answer

You click the Apollo icon on a LinkedIn profile or inside Gmail. The extension, a small program added to the Chrome browser, pulls up a name, a job title, and sometimes an email or phone number, right on the page. Installing it costs nothing. It runs on the same Apollo plan as the rest of an account, even the free tier.

Looking at a profile is free. Opening the contact details is not. That’s called a reveal, and it spends credits, Apollo’s pay-per-contact currency. An email reveal costs 1 credit. A phone reveal costs 8 credits, eight times the price of an email.

The extension runs on LinkedIn, inside Gmail, on a target company’s own website, and inside a CRM, software a sales team uses to track contacts and deals. Adding a contact to an Apollo list or a sequence, a scheduled set of outreach emails, does not spend a credit by itself. Pulling the email or the phone number does.

On September 22, 2026, @shelovesore wrote on X, “…i added the extension to my chrome, so i use it with linkedin, i go to the person’s profile then open the apollo extension and it brings out the information i need”.

What a reveal costs, plan by plan

Every Apollo plan hands a seat a pool of credits, and the extension spends from that same pool. The Free plan costs $0 a year and grants 900 credits per seat a year, handed out monthly. Basic costs $49 per seat a month billed annually, with 30,000 credits per seat a year granted upfront. Professional costs $79 per seat a month billed annually, with 48,000 credits per seat a year. Organization costs $119 per seat a month billed annually, with a minimum of 3 seats, and 72,000 credits per seat a year.

A trial account starts with 75 credits. An Apollo account is required to use the extension, and opening one is free.

On May 2, 2026, @kimifan4cc wrote on X, “…There’s a chrome extension called apollo that allows you to see someone’s phone number + work email on linkedin if it’s available anywhere online. It doesn’t work all the time but it does more often than not”.

Two ratings that do not agree

Apollo’s own Chrome extension product page claims 4.7 out of 5 stars on the Chrome Web Store, from 2,200+ reviews. The Chrome Web Store listing itself, the page that rating is supposed to come from, shows 4.6 out of 5 from 2.2K ratings and 1,000,000 users. The two numbers do not match. The Chrome Web Store number is the one that moves when a new review posts there, so it is the fresher figure to watch.

Apollo also claims a 98% email accuracy rate on the extension page. It says a verification process checks emails and phone numbers in real time, and its database grows through a network of 2 million contributors.

When the free credits run out

A single afternoon of phone reveals can burn through Apollo’s free 900 credits a year, since each phone number costs 8 credits, and that adds up fast. Two places to check next, once that happens.

AI Ark’s free plan costs $0 a month, with 100 credits a month. It lets a user select up to 25 records at a time, and unused credits roll over. Its Scale on Demand plan costs $49 a month billed monthly, with 5,000 credits a month. It lets a user select up to 10,000 records at a time. A company export costs 0.1 credit, a person export costs 1 credit when it finds an email and 0.5 credit when it does not, and a verified mobile number costs 5 credits. On all plans above 30,000 credits a month, pricing ranges from $2 to $4 per 1,000 credits. Unused credits roll over month to month, up to a maximum balance of 2 times the monthly plan allowance.

FullEnrich charges $0.055 per credit used, metered on every plan. A work email costs 1 credit, a personal email costs 3 credits, and a mobile phone costs 10 credits. FullEnrich fits a small job that wants no monthly plan. A catch-all email, an address that accepts mail for anyone at a domain so it cannot confirm one person on its own, gets verified at no extra credit charge. FullEnrich starts with 50 free credits, no card required.

The math

The math: 200 LinkedIn lookups, email only, on Apollo’s Basic plan: 200 × 1 = 200 credits. Basic grants 30,000 credits a seat a year, about 2,500 a month, so 200 credits leaves room to spare. The seat still costs $49 that month billed annually either way, since Apollo charges a flat seat price regardless of lookup count.

Add a phone reveal to each of those 200 lookups. On Apollo: 1 + 8 = 9 credits. 200 × 9 = 1,800 credits, still inside the monthly budget. On AI Ark’s Scale on Demand plan: 1 + 5 = 6 credits. 200 × 6 = 1,200 credits, inside its 5,000 credit a month allotment. On FullEnrich: 200 × 1 = 200 credits for work emails. 200 × 10 = 2,000 credits for mobile phones. 200 + 2,000 = 2,200 credits total. 2,200 × $0.055 = $121.

A phone reveal costs 5 to 10 times what an email reveal costs, on every one of these three tools. Skip the phone reveals on a job that is desk research only, and the monthly total falls sharply.

What to do next

Count the contacts that need a phone number. Some jobs only need an email address. If that is the case, the Apollo extension on a Basic seat covers LinkedIn and Gmail reveals for $49 a seat a month billed annually. If the volume is high, AI Ark prices credits from $2 to $4 per 1,000 credits on all plans above 30,000 credits a month, a cheaper rate on the same job. For a small job with no monthly plan, FullEnrich charges a flat $0.055 per credit used. For the Apollo credit math behind the API instead of the extension, read the Apollo API breakdown.

Try AI Ark

Sources · Apollo Chrome extension product page, October 27, 2026 · Chrome Web Store listing, October 27, 2026 · Apollo pricing, October 27, 2026 · AI Ark pricing, October 27, 2026 · FullEnrich pricing, October 27, 2026

Quotes · @shelovesore on X, September 22, 2026 · @kimifan4cc on X, May 2, 2026